Quality Sugars is a leader in its field, following a dynamic approach to marketing and sales. As sugar is a branded staple food, brand management is crucial. Quality Sugars pioneered a specialized service, category management, where they plan shelf space for the entire sugar category in retail stores on behalf of the customer. Category management ensures that sugar products are displayed in the best and most logical places.

Quality Sugars, Tsb Sugar's marketing division, operates the complete marketing function from its head office in Johannesburg. The sugar is packed and stored in Malelane and dispatched to its customers nationally on a 24-hour basis.
Quality Sugars has continued to grow market share consistently over the years and its team of sales and marketing personnel continue to be excellent in client relationship, marketing and aggressive in terms of protecting the Brand and the business.
Currently, the Selati Brand of sugar has 23% of the Retail Market. The Selati Brand is very strong in wholesale, and the top national retail chains continually promote the Selati Brand as a key product in their "armoury" to attract more customers to their stores. Quality Sugars acts as Category Captain for a number of the larger trade groups in the market.

Quality Sugars Management Team has over 200 years of combined experience with expertise in selling not only sugar but also household detergents, motor vehicle spares, chicken/poultry products, toiletries and dry rations such as rice, pasta, cereals, etc. The Management Team is consequently very experienced and has managed to dominate the sugar markets in the Gauteng Region and neighbouring provinces.

The team consists of its own Key Account Sales Team, its own dedicated Sales Force and Merchandising Team and because of its location can react immediately to the ever-changing dynamics of the Fast Moving Consumer Goods business.

In addition to the Key Accounts Team, Quality Sugars has a full time Consumer Marketing Team whose primary focus is to increase sugar consumption at consumer level. This team has spent a great deal of time and financial resources on researching the various markets in terms of sugar consumption, usage and attitudes to sugar. Based on this research, exciting marketing campaigns have worked extremely well over the years. A repertoire of value-added products complements the range of white and brown sugars.

Quality Sugars has continued to grow market share consistently over the years. Its integrated supply chain team of sales and marketing, production and distribution personnel continue to prove their excellence in client relationship and marketing whilst aggressively protecting the Selati Brand and the sugar business. Service agents supporting Quality Sugars play an important role in ensuring that Selati sugar is availabe on a national basis.